The New Zealand Tourism Awards celebrate individual and business success across our dynamic $39 billion industry.
Brought to you by Tourism Industry Aotearoa in association with key industry partners, the Awards provide a benchmark for excellence. They inspire others, recognise industry alignment and profile those enabling the industry to reach the aspirational goal of $41 billion total tourism revenue in 2025.
For finalists and winners – the Awards can help raise the profile of your operation, enhance staff morale and provide recognition for your achievements from your industry peers.
The 2019 awards have been reviewed to align with the New Zealand Tourism Sustainability Commitment and to display the industry’s efforts to grow a sustainable tourism industry that benefits all New Zealanders.
Entries are now open. Make sure you allow sufficient time to complete your submission so that it best represents your ability and achievements. Strict word counts apply, and these are laid out in the criteria.
There are numerous benefits to entering an individual or business award. Here are some of the reasons to enter:
- Winning an award or being named a finalist can significantly raise the profile of you and your organisation. It promotes the great work you’re doing and generates media coverage.
- Even if you’re not a winner, the submission and judging process allows you and your organisation to gain a fresh perspective and insight into your business.
- The Awards allow you to benchmark your business against other high achievers as well as winning recognition from your industry peers.
- The Awards allow you to add a new dimension to your marketing efforts and make the most of extensive media coverage.
- New Zealand Tourism Award winners are frequently invited to speak at conferences, seminars and business events. This raises your organisation’s profile which can help attract top talent and capital investment and boost team morale.
- And if that isn’t enough, there’s more than $60,000 worth of prizes, including the Air New Zealand Supreme Tourism Award with a prize valued at over $20,000 (includes $10,000 air travel and a full-page advertisement in Kia Ora magazine).
How to enter
Complete the online entry form, choose the categories you wish to enter and then pay the entry fee. You’ll then be emailed a link to start the submission process straight away. A non-refundable administration fee of $95 (ex GST) per award applies for all TIA members; a fee of $200 (ex GST) applies for non-TIA members.
Strict word counts apply, and these are laid out in the criteria for each award. Submissions will only be accepted using the online submission form. You can amend your submission online up until 5.00pm (NZST) on 27 June.
Supporting material is encouraged and can be submitted to support any/all of the criteria for the award. Entrants can provide up to 2MB of supporting material in PDF format. Links to websites and electronically held information are welcome.
Please ensure that you leave sufficient time to complete your submission so that it best represents your ability and achievements, giving you the greatest chance of success. Read the Submission Guidelines here.
The Supreme Tourism Award winner will be selected from the 11 business award winners. The actions or initiatives and results achieved by the business or organisation will have created a step-change that makes an outstanding contribution to growing a sustainable tourism industry that benefits New Zealanders.
The Individual Awards are designed to recognise tourism professionals who demonstrate excellence through their achievement of business outcomes and industry leadership. These Awards recognise tourism professionals at different levels of their career.
Awarded to an outstanding tourism professional who has been in the tourism industry workforce for less than 10 years (commencing work in a tourism role in or after 2009).
Awarded to an outstanding tourism professional who has been in the tourism industry workforce for more than 10 years (commencing work in a tourism role before 2009).
This prestigious award recognises an individual’s outstanding contribution to New Zealand tourism over many years. Entries for this award are by nomination only. Please email TIA for more information and a nomination form.
These Awards recognise the outstanding organisations in our industry.
This award recognises a tourism business that is driving value through meeting and exceeding the expectations of visitors. The business can demonstrate how it is driving value by delivering a consistently excellent visitor experience, by focusing on the unique culture and character of the experience it offers its visitors. It will show what steps it has taken to improve the end-to-end visitor experience and the outcome. The business will support the Tiaki Promise, and engages with visitors to educate them about New Zealand’s cultural and behavioural expectations.
New Zealand’s unique Māori culture is a powerful point of differentiation for the New Zealand tourism industry and a way we can enhance the visitor experience.
This award recognises a commercial tourism business that is delivering an authentic Māori tourism visitor experience or product, incorporating the core values of manaakitanga, kaitiakitanga and whanaungatanga into its business and its visitor offering, and demonstrating rangatiratanga within the tourism industry.
This award recognises a central or local government agency, research organisation, education provider, sector association or industry business that is helping grow a sustainable tourism industry that benefits New Zealanders. Enabler initiatives may include, but aren’t limited to, those that remove barriers to travel, improve the visitor experience, provide valuable new industry insight, facilities or services, generate knowledge to improve decision making, or build connections to advance industry performance.
The objective of the initiative should be the betterment of the tourism industry, and may be ongoing.
This award recognises excellence in the design and implementation of initiatives to grow the whole tourism business sustainably. This business will be achieving outstanding economic results, high visitor satisfaction, and will be taking significant action towards achieving host community and environmental sustainability. Overall, it will demonstrate leadership in the progress it is making towards meeting the 14 Tourism Sustainability Commitment business commitments and the contribution it is making to grow a sustainable tourism industry that benefits New Zealanders.
This award recognises that smaller organisations may have limited access to resources and fewer staff.
This award recognises excellence in the design and implementation of initiatives to grow the whole tourism business sustainably. This business will be achieving outstanding economic results, high visitor satisfaction, and be taking significant action towards achieving host community and environmental sustainability. Overall, it will demonstrate leadership in the progress it is making towards meeting the 14 Tourism Sustainability Commitment business commitments and the contribution it is making to grow a sustainable tourism industry that benefits New Zealanders.
This award recognises larger organisations may have more resources accessible to them but may also face greater levels of complexity when implementing initiatives and strategies to grow their business.
This award recognises a Regional Tourism Organisation, Economic Development Agency, or two or more businesses that have aligned/partnered to successfully maximise their tourism industry impact and results. This could include a marketing campaign, product development, or an initiative to address an industry issue such as overcoming seasonality, encouraging regional dispersal, educating visitors about New Zealand’s cultural and behavioural expectations, improving visitor satisfaction, championing ecological restoration, or engaging with the host community.
This award recognises creativity and innovation in organisations working together to achieve demonstrable results and contribute to growing a sustainable tourism industry that benefits New Zealanders.
The tourism industry must demonstrate leadership in taking action to manage and minimise its environmental footprint for the benefit of future generations.
The Environmental Award recognises an environmentally sustainable and financially successful tourism business that embraces kaitiakitanga (guardianship and protection of our natural, built and cultural resources for the benefit of current and future generations) and actively supports and champions environmental initiatives that reduce carbon emissions, minimise waste, and more generally contributes to improving New Zealand’s environment.
The Conservation Award recognises an environmentally sustainable and financially successful tourism business that embraces kaitiakitanga – guardianship and protection of our natural, built and cultural resources for the benefit of current and future generations.
The business actively protects, restores and enhances New Zealand’s natural environment and biodiversity. They are also actively engaging with their staff, visitors and communities on the importance of caring for our natural environment. Their actions and programme are helping grow a sustainable tourism industry that benefits New Zealanders.
Welcoming, supportive communities are a vital part of what New Zealand has to offer our visitors. Successful tourism businesses protect and enhance their social licence to operate within their communities. This Award recognises a business that is a leader in engaging and supporting vibrant communities. It has a well thought out and executed programme to successfully engage with the communities in which it operates. It is working to establish shared trust and values, and is using a variety of approaches to connect with its host community/ies, including informing, consulting, involving and collaborating.
Desirable and responsible employers are vital to growing a sustainable tourism industry that benefits New Zealanders. A skilled workforce enables the tourism industry to flourish and grow. Being a desirable and responsible employer protects and enhances your social licence to operate.
This Award recognises a business that is a leader in providing sustainable employment and quality jobs. It is supporting its workforce to flourish and succeed, and pays a fair wage to all staff.
Financially successful tourism businesses deliver prosperity across the New Zealand economy. Their economic success enables them to invest in the other elements of tourism sustainability – host community, visitor and environment. This award recognises a tourism business that is experiencing sustainable financial growth through ongoing profitability, innovation, quality improvement and investment.
This award gives New Zealanders the opportunity to vote for their favourite tourism experience from our business awards finalists. All eligible finalists are profiled by NZME and the New Zealand Herald.
This initiative is part of a partnership between TIA and media company NZME to promote the Awards finalists and winners.
16 MAY 2019
Complete the online entry form, choose the categories you wish to enter and then pay the entry fee. You’ll be emailed a link to start the submission process straight away.
27 JUNE 2019
You’ll have until 5.00 pm (NZST) on 27 June to complete your submission.
Dinner Tickets on Sale
2 AUGUST 2019
Who will take out the top tourism title? You’ll be able to book your tickets to the Awards Dinner and be there to find out.
3 SEPTEMBER 2019
We’ll be ready to share the good news, with finalists being announced for each award.
24 OCTOBER 2019
Drum roll please!
The New Zealand Tourism Awards culminates in a prestigious black tie dinner. Finalists will be recognised, winners announced and the recipient of the coveted Air New Zealand Supreme Tourism Award revealed
Award Entry Terms & Conditions
By submitting an application the entrant agrees to be bound by these terms and conditions.
- A registration fee of $95 +GST (TIA member) or $200 +GST (non-TIA member) is applicable for each award category (excluding the Sir Jack Newman Award) the Entrant has selects to enter.
- The registration fee is non-refundable and should be paid by 27 June 2019. Failure to pay the full amount by this date will result in the entry being removed.
- Entrants must complete an online entry registration, selecting all of the awards that they wish to enter.
- Payment by credit card is required at the time the registration form is being completed. If you’d like to pay by invoice, please email us to discuss.
- Entrants applying to enter more than one category must complete a separate submission form for each category.
- With the exception of the Sir Jack Newman Award, you can only enter your own organisation, yourself or an employee.
- Entry for the Sir Jack Newman Award is by nomination only, which should be emailed to TIA.
- The judges’ decision is final and no correspondence will be entered into.
- Previous Award winners can enter the New Zealand Tourism Awards.
- Current employees of the Tourism Industry Aotearoa cannot enter the awards.
- All finalists and winners agree to media coverage.
- All entry information is held on a commercial-in-confidence basis. No entry information will be shared or distributed to third parties (with the exception of the judging panel).
- Entrant’s contact details may be provided to the Awards sponsors and Tourism Industry Aotearoa Strategic Partners.
- TIA reserves the right to cancel the awards programme or individual award categories within the programme.
- The entrant (individual or organisation) confirms that they are not under investigation by any New Zealand or international statutory body (for example Accident Compensation Corporation, New Zealand Police, Health and Disability Commission, Inland Revenue Department, Immigration, WorkSafe NZ or other). If this is to be found untrue, it will result in the entrant being removed from the category listing.
If you have any questions about these Terms & Conditions, please contact us at email@example.com