2015 Award Winners

Congratulations to the winners of the 2015 New Zealand Tourism Awards

Air New Zealand Supreme Tourism Award Winner 2015

Skyline_Rotorua_Business over 6

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Skyline Rotorua

Skyline Rotorua is an iconic attraction that offers a fantastic visitor experience and customer service second to none.

It has undergone an incredible transformation over the past couple of years to successfully attract more visitors, broaden its appeal, drive up revenue and improve guest satisfaction. The big business changes it has made have helped reinvigorate Rotorua!

Skyline Rotorua’s comprehensive end-to-end strategy and initiatives hit all the key points within Tourism 2025, in particular productivity for profit, target for value and delivering an outstanding visitor experience.

This is a hugely important business, not just to Rotorua, but to the entire New Zealand tourism industry.

Individual Award Winners 2015

Emerging Tourism Leader Award Winner 2015
Ryan Sanders

 

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Ryan Sanders, Haka Tours Ltd, Auckland

Ryan Sanders is eight years into what he says will be a life-long commitment to New Zealand’s tourism industry. He launched Haka Tours in 2007 to give international visitors the trip of a lifetime on small group, guided adventure, snow and mountain bike tours.

Haka’s innovative business model is a roaring success, allowing visitors to build, customise and manage their tours online. In 2010 Ryan successfully expanded into upmarket backpacker accommodation.

The judges said if New Zealand tourism could encourage types of behaviour, Ryan’s is it! Ryan is a remarkable entrepreneur who has built a successful and diversified business from nothing and also makes time to contribute to the industry.

Tourism Industry Champion Award Winner 2015
Jeroen Jongejans

 

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Jeroen Jongejans, Dive! Tutukaka

Jeroen Jongejans, the Managing Director of Northland’s Dive! Tutukaka is a man whose passion for tourism is legendary.

Jeroen runs a high profile, successful Northland business and has been involved in the industry at many levels. He’s been instrumental in enhancing the Poor Knights marine reserve – creating the attraction in which Dive! Tutukaka now operates and promoting New Zealand internationally as a dive destination.

The judges said Jeroen is a resolute and effective ambassador for New Zealand tourism across many fronts. He has high visibility in Northland as a tourism leader and generously shares his knowledge and energy with the wider tourism industry.

Sir Jack Newman - Outstanding Industry Leader Award Winner 2015
Peter Jackson

 

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Sir Peter Jackson

The judges called film maker and producer Sir Peter Jackson Destination New Zealand’s number one marketer. He is an unashamed advocate for New Zealand, insisting on staying here when he could easily have moved to the bright lights of Hollywood. His amazing film-making efforts have brought visitors to New Zealand – and entertained and enthralled them while here.

Sir Peter is also a part-owner of Hobbiton. His planes and artefacts are on display at the Omaka Aviation Heritage Centre. This year he created The Great War Exhibition in Wellington and he is working with the National Army Museum to create a life-size World War One battlefield in Waiouru.

Business Awards Winners 2015

Visitor Experience Award Winner 2015
Circle_Coronet Park_Experience Support

 

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In association with ServiceIQ

Coronet Peak Ski Area, Queenstown

Coronet Peak Ski Area’s objective for the 2015 season was to reduce customers’ ‘time to snow’ to ensure they have the ultimate experience on the mountain. This has driven changes across the operation, including initiatives around recruitment and training, building restructuring and process flows, roading and car parking, and mountain operations.

The judges said Coronet Peak Ski Area has done an awesome job to bring automation into play, increased employment and focused on lots of training. The visitor journey has been given a massive overhaul and is now truly world class. Revenue has increased significantly and they are making an amazing contribution to the industry.

Business Excellence Award Winner 2015 – Less than $6m annual turnover

Haka_Tours_Supporting

 

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In association with Westpac

Haka Tours Ltd, Auckland

Haka Tours sells direct to the consumer online, offering visitors the trip of a lifetime on small group, guided adventure, snow and mountain bike tours. Over the past eight years it’s introduced new products to appeal to different markets, and expanded into accommodation, with its fifth upmarket backpacker lodge scheduled to open later this year. Growth has also come through acquisition, collaboration and doing things differently.

The judges called Haka Tours an amazingly innovative company, success orientated with a strong focus on growth. It has a stand out strategy that links to Tourism 2025 – an excellent articulation of where the business is going and its goals.

 

Business Excellence Award Winner 2015 – More than $6m annual turnover

Skyline_Rotorua_Business over 6

 

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In association with JLT /AIG

Skyline Rotorua

Skyline Rotorua is an iconic attraction that offers a fantastic visitor experience and customer service second to none.

It has undergone an incredible transformation over the past couple of years to successfully attract more visitors, broaden its appeal, drive up revenue and improve guest satisfaction. The big business changes it has made have helped reinvigorate Rotorua!

Skyline Rotorua’s comprehensive end-to-end strategy and initiatives hit all the key points within Tourism 2025, in particular productivity for profit, target for value and delivering an outstanding visitor experience.

This is a hugely important business, not just to Rotorua, but to the entire New Zealand tourism industry.

Environmental Tourism Award Winner 2015
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In association with Mercury Energy

Ziptrek Ecotours, Queenstown

Ziptrek Ecotours is a successful business driven by the ethos of inspiration through adventure. Communicating sustainability through every touch point is key to its business model. This includes its guests, staff and extended community of suppliers, trade partners and local Queenstown community.

During the tours, visitors discover what a sustainable system in nature looks like, what Ziptrek Ecotours is doing to ‘touch the earth lightly’, and what they can do in their own life to support sustainability.

The judges said Ziptrek Ecotours is a wonderful example of a highly successful tourism business embracing and promoting sustainability in everything it does.

Maori Cultural Tourism Award Winner 2015

Maori Cultural

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In association with Spark Business

TIME Unlimited Tours, Auckland

The judges said TIME Unlimited Tours demonstrates its commitment to an authentic Maori tourism experience. The premise of the business is to place the guest at the centre of the experience as a ‘taonga’ or treasure.

In a personalised experience, visitors learn about Maori language, cuisine, medicines, customs, flora and fauna. They discover that Maori culture is a living culture, where the traditions and customs of ancestors live on in the lives of modern-day Maori.

The company focuses on cultural and environmental points of difference as its core selling points and has a strong motivation to take care of the nation’s natural resources and cultural heritage which underpin its business success.

Tourism Marketing Campaign Award Winner 2015
Thirfty Car_Rental

 

 

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In association with Reserve Group

Thrifty Car Rental New Zealand, Christchurch

In 2014 following surveys of AA members who had an interest in domestic travel, strategic partners Thrifty Car Rental and the AA created a vision to become industry leaders, offering an all-inclusive year-round ‘no hidden fees’ rental car product.

The aim was to have car rental perceived as easy and affordable and show that AA and Thrifty offered a ‘smart travel’ option.

The awards judges said this was an innovative campaign that has delivered an outstanding increase in bookings and has also played a pivotal role in turbocharging Thrifty’s market share growth.

 

Industry Alignment Award Winner 2015

Doc Industry_Alignment Support

 

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In association with the Ministry of Business, Innovation and Employment (MBIE)

Department of Conservation / Air New Zealand – The Great Walks Story

The judges said The Great Walks Story and the partnership between the Department of Conservation and Air New Zealand highlights the value of government and business aligning for the benefit of both tourism and conservation.

This campaign uses high profile communication and marketing channels to share the Great Walks experience.

Since 2012, when the partnership began, an additional 24,736 people have walked the Great Walks. In 2013 Air New Zealand extended the partnership out to 2017, with an additional investment of $4.5 million.

 

Tourism 2025 Enabler Award Winner 2015
Circle_Angus_Enabler Support

 

 

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In association with Auckland Airport.

Angus & Associates, Wellington

In 2011, recognising there was little marketing insight available to the majority of the tourism industry, Angus & Associates took the initiative to develop and run its own visitor monitor – the Visitor Insights Programme.

The VIP provides visitor insights through a collaboratively-funded programme, offering individual operators and industry bodies the opportunity to access information that would otherwise be unavailable.