Award Categories & Entry Criteria

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The Air New Zealand Supreme Tourism Award winner will be selected from the eight business award winners.

The winner of this award will receive international air travel to any Air New Zealand destination valued at $10,000 (+GST) to help them grow their tourism business.

Individual Awards

The Individual Awards are designed to recognise tourism professionals who demonstrate excellence through their achievement of business outcomes and industry leadership. These Awards recognise tourism professionals at different levels of their career.

Emerging Tourism Leader Award

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In association with PATA New Zealand Trust

Summary of Award

Awarded to a tourism professional who has been in the workforce for less than 10 years (commencing work in a tourism role in or after 2006).

View Criteria and Submission Guidelines

Tourism Industry Champion Award

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In association with Sudima Hotels and Resorts

Summary of Award

Awarded to a Tourism professional who has been in the workforce for more than 10 years (commenced working in a tourism role before 2006).

View Criteria and Submission Guidelines

Sir Jack Newman - Outstanding Industry Leader Award

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In association with Crowe Horwath International

Summary of Award

This prestigious award recognises an individual’s outstanding contribution to New Zealand tourism over many years. The award is by nomination only. If you want to nominate an individual, please email us to find out what is required.

Business Awards

These Awards recognise the outstanding organisations in our industry.

Visitor Experience Award

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In association with Service IQ

Summary of Award

This award recognises an organisation that is driving value through an outstanding visitor experience. The organisation will need to show how they are driving value by delivering a consistently excellent visitor experience by focusing on the unique culture and character of the experience the organisation offers its visitors. The organisation will be able to show what steps they have taken to improve the end-to-end visitor experience and the outcome.

View Criteria and Submission Guidelines

Business Excellence Award – Less than $6m annual turnover

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In association with Westpac

Summary of Award

This award recognises excellence in the design and implementation of initiatives to grow and develop a tourism business and support the Tourism 2025 $41 billion aspirational goal. The award focuses on examples of best practice and innovation, where a business is meeting the needs of their market and continuing to grow and deliver sustainable results.

The ‘under $6 million’ per annum turnover award recognises that smaller organisations may have limited access to resources and fewer staff.

View Criteria and Submission Guidelines

Business Excellence Award – More than $6m annual turnover

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In association with JLT & AIG

Summary of Award

This award recognises excellence in the design and implementation of initiatives to grow and develop a tourism business and support the Tourism 2025 $41 billion aspirational goal. The award focuses on examples of best practice and innovation, where a business is meeting the needs of their market and continuing to grow and deliver sustainable results.

The ‘over $ 6 million’ per annum turnover award recognises organisations that may have more resources accessible to them but may also face greater levels of complexity when implementing initiatives and strategies to grow their business.

View Criteria and Submission Guidelines

Environmental Tourism Award

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In association with Mercury Energy

Summary of Award

Our landscapes and flora and fauna are a vital component of the Destination New Zealand brand and a key competitive advantage for New Zealand’s tourism industry. Responsible tourism is about respecting, protecting and benefitting local communities, cultures and the environment. This category recognises ecologically sustainable tourism businesses that embrace kaitiakitanga. They successfully minimise their environmental impact, conserve natural resources, respect local cultures and benefit local communities. They are a financially sustainable and growing business.

Kaitiakitanga is a broad notion which includes the following ideas: guardianship, care, wise management – a proactive and preventative approach to environmental management.

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Maori Cultural Tourism Award

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In association with Auckland Tourism, Events and Economic Development

Summary of Award

This award recognises a tourism operation that has demonstrated commitment to the development and promotion of an authentic, innovative and enriched Maori tourism experience that significantly enhances the visitor experience. Maori culture, together with the natural environment, are key competitive advantages for New Zealand’s tourism industry.

This award is open to all tourism operators. Evidence is required to show how the operation has incorporated the values of manaakitanga (hospitality, caring for others), kaitiakitanga (guardianship, looking after the environment) and whakawhanaungatanga (establishing a connection or relationship) as part of its day to day business.

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Tourism Marketing Campaign Award

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In association with Spark Business

Summary of Award

This award recognises a successful international and/or domestic tourism marketing campaign undertaken by an individual organisation. The campaign can be a single promotional activity or a series of related promotions. It should demonstrate creativity and innovation, and could help achieve Tourism 2025 goals, including addressing seasonality, encouraging regional dispersal, attracting high-value visitors. This category is open, but not limited to, individual businesses or an individual Regional Tourism Organisation. You must be able to show results achieved from this campaign within the past 12 months.

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Industry Alignment Award

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In association with Ministry of Business and Innovation

Summary of Award

This award recognises organisations (including businesses, Regional Tourism Organisations, local/central government, education, training etc) that have aligned/partnered to successfully maximise their tourism industry impact and results. This could include a marketing campaign, product development or initiative to achieve Tourism 2025 goals of addressing seasonality, encouraging regional dispersal or improving visitor satisfaction. This category recognises creativity and innovation in organisations working together to achieve demonstrable results.

View Criteria and Submission Guidelines

Tourism 2025 Enabler Award

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In association with Auckland Airport

Summary of Award

This award recognises a central or local government agency, research organisation, university or sector organisation that is enabling the tourism industry to achieve the Tourism 2025 $41 billion aspirational goal, including, but not limited to: removing barriers; facilitating the visitor experience; developing systems; investing in insight; investing in infrastructure and/or product/services; entering into agreements or alliances; introducing processes or policies.

It may include such initiatives as tourism planning, the provision of tourism facilities and services, marketing, event development and management. The award will recognise the overall contribution made both locally and overall to New Zealand’s tourism industry.

View Criteria and Submission Guidelines