Award Categories & Entry Criteria

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The Air New Zealand Supreme Tourism Award winner will be selected from the eight business award winners.

The winner of this award will receive international air travel to any Air New Zealand destination valued at $10,000 (+GST) to help them grow their tourism business.

Individual Awards

The Individual Awards are designed to recognise tourism professionals who demonstrate excellence through their achievement of business outcomes and industry leadership. These Awards recognise tourism professionals at different levels of their career.

Emerging Tourism Leader Award

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Summary of Award

Awarded to a tourism professional who has been in the workforce for less than 10 years (commencing work in a tourism role in or after 2007).

View Criteria and Submission Guidelines

Tourism Industry Champion Award

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Summary of Award

Awarded to a Tourism professional who has been in the workforce for more than 10 years (commenced working in a tourism role before 2007).

View Criteria and Submission Guidelines

Sir Jack Newman - Outstanding Industry Leader Award

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Summary of Award

This prestigious award recognises an individual’s outstanding contribution to New Zealand tourism over many years. The award is by nomination only. If you want to nominate an individual, please email us to find out what is required.

Business Awards

These Awards recognise the outstanding organisations in our industry.

Visitor Experience Award

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Summary of Award

This award recognises an organisation that is driving value through an outstanding visitor experience. The organisation will need to show how they are driving value by delivering a consistently excellent visitor experience by focusing on the unique culture and character of the experience the organisation offers its visitors. The organisation will be able to show what steps they have taken to improve the end-to-end visitor experience and the outcome.

View Criteria and Submission Guidelines

Business Excellence Award – Less than $6m annual turnover

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Summary of Award

This award recognises excellence in the design and implementation of initiatives to grow and develop a tourism business and support the Tourism 2025 $41 billion aspirational goal. The award focuses on examples of best practice and innovation, where a business is meeting the needs of their market and continuing to grow and deliver sustainable results.

The ‘under $6 million’ per annum turnover award recognises that smaller organisations may have limited access to resources and fewer staff.

View Criteria and Submission Guidelines

Business Excellence Award – More than $6m annual turnover

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Summary of Award

This award recognises excellence in the design and implementation of initiatives to grow and develop a tourism business and support the Tourism 2025 $41 billion aspirational goal. The award focuses on examples of best practice and innovation, where a business is meeting the needs of their market and continuing to grow and deliver sustainable results.

The ‘over $ 6 million’ per annum turnover award recognises organisations that may have more resources accessible to them but may also face greater levels of complexity when implementing initiatives and strategies to grow their business.

View Criteria and Submission Guidelines

Environmental Tourism Award

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Summary of Award

The natural environment is a vital component of the Destination New Zealand brand and a key competitive advantage for New Zealand’s tourism industry. Responsible tourism is about respecting, protecting and benefitting local communities, cultures and the environment. This category recognises an environmentally sustainable tourism business that embrace kaitiakitanga. They successfully minimise their environmental impact, conserve natural resources, respect local cultures and benefit local communities. They are a financially sustainable and growing business.

Kaitiakitanga is a broad notion which includes the following ideas: guardianship, care, wise management – a proactive and preventative approach to environmental management.

View Criteria and Submission Guidelines

People's Choice Award

Summary of Award

Introduced in 2016, this award gives New Zealanders the opportunity to vote for their favourite tourism experience from our business awards finalists. All eligible finalists are profiled by NZME and the New Zealand Herald and the public votes.

This initiative is part of a partnership between TIA and media company NZME to promote the Awards finalists and winners.

Māori Tourism Award

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Summary of Award

New Zealand’s unique Māori culture is a powerful point of differentiation for the New Zealand tourism industry and a way we can enhance the visitor experience.

The He kai kei aku ringa Māori Tourism Award recognises a tourism business that is delivering an authentic Māori tourism visitor experience, incorporating our core value of manaakitanga and may include (but not limited to) kaitiakitanga into their visitor offering and rangatiratanga within the tourism industry.

View Criteria and Submission Guidelines

Tourism Marketing Campaign Award

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Summary of Award

This award recognises a successful international and/or domestic tourism marketing campaign undertaken by an individual organisation. The campaign can be a single promotional activity or a series of related promotions delivered by ONE organisation. It should demonstrate creativity, innovation and results. It could help achieve Tourism 2025 goals, such as addressing seasonality, encouraging regional dispersal, attracting high-value visitors.

The marketing campaign may be ongoing, however you must be able to show results achieved.

Please note, this category is open to individual businesses and is not for multi company campaigns or Regional Tourism Organisations – campaigns involving more than one business or an RTO should look at entering the Industry Alignment Award.

View Criteria and Submission Guidelines

Industry Alignment Award

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Summary of Award

This award recognises organisations (including businesses, Regional Tourism Organisations, local/central government, education, training etc) that have aligned/partnered to successfully maximise their tourism industry impact and results. This could include a marketing campaign, product development or initiative to achieve Tourism 2025 goals of addressing seasonality, encouraging regional dispersal or improving visitor satisfaction. This category recognises creativity and innovation in organisations working together to achieve demonstrable results.

View Criteria and Submission Guidelines

Tourism 2025 Enabler Award

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Summary of Award

This award recognises a central or local government agency, research organisation, university or sector organisation that is enabling the tourism industry to achieve the Tourism 2025 $41 billion aspirational goal. Enabler initiatives may include, but aren’t limited to, those that remove barriers to travel, improve the visitor experience, provide valuable new industry insight, facilities or services.

Please note this initiative should not be for commercial gain and may be ongoing.

View Criteria and Submission Guidelines